AURA
Plans

Insights that
compound.

The ring is the ring. Insights is the brain on top — three tiers, honest pricing, cancel in two clicks.

Basic

$0/forever

The numbers that matter, always free with the ring.

  • Daily sleep score
  • Daily readiness
  • Stress check
  • Steps + activity
  • 7-day trends
Most popular

Pro

$9.99/month

For people who actually act on what the ring tells them.

  • Everything in Basic
  • 12-month trend memory
  • Personalised wind-down + warm-up programs
  • Cycle tracking & forecast (when relevant)
  • Weekly written summary (PDF)
  • Priority support

Lifetime

$299one-time

Pay once. Every future feature included. No subscription, ever.

  • Everything in Pro, permanently
  • Up to 4 family members on one account
  • All future AURA app features included
  • Priority access to next-gen ring (with credit)

All Pro features are free for the first 14 days when you activate a new ring. No card required. We’ll remind you once before charging, ever.

Honest pricing,
by design.

We charge for the ring once. We charge for advanced insights monthly. We do not charge for the basic readings the ring already gives you. There is no fourth tier.

Free with ring

The numbers stay free, even if you never subscribe.

No locked sensors

Every sensor runs full-power on every tier.

No engagement tricks

No streaks, badges, or daily nags.

Questions

Straight answers.

Do I need a subscription to use the ring?

No. The core readings — sleep score, readiness, stress, activity — are free forever with the ring. Pro and Lifetime unlock deeper trends, programs and cycle tracking.

Can I cancel Pro at any time?

Yes, monthly Pro cancels in two clicks from the app and stops at the end of your billing cycle. No retention chats, no friction.

What does Lifetime actually cover?

Every Pro feature today, every Pro feature we ship in the future, on this ring and the next one. No re-subscription, no upsell emails, no fine print.

Is my health data sold or shared?

Never. Data is end-to-end encrypted and stays on your device + our European servers. We have never sold a row of data. We never will. Read the privacy paper for the full chain of custody.

Family plan?

Lifetime includes up to four family members on one account, each with their own ring and isolated data. We do not pool or compare across members without explicit opt-in.

Works without my phone?

Yes. The ring stores 14 days of data on-device. It will sync when you next open the app — flights, off-grid weekends, lost phones are all fine.

Reserve your ring.
Decide on the plan later.

Pick your size, choose your finish, lock in your spot. You pick Basic / Pro / Lifetime on day 15, after you’ve actually used it.

Free shipping · 30-day trial · 2-year warranty